The retirement planning industry has begun to take notice of millennials. While the 79.8 million members of the US population — the largest living generation right now — are major influencers in the marketplace, their financial behaviors are different than their predecessors. Growing up in an era of credit cards and personal technology, millennials can be quick to swipe their debit cards for online purchases but when it comes to investing, this generation tends to be more risk-averse than their parents.
This risk aversion could stem from experiencing the economic crisis of 2008-09, working to pay off student loans, saving to buy a home or a host of other factors. Regardless of the rationale, it is the reality. And, given the growing size of millennials in today’s workforce, now is a great time to talk to your clients about adding a low-risk investment product to their defined contribution plans — stable value funds.